FEI Eastern Wisconsin Events

Inside Kwik Trip's Loyalty Rewards Program

DATE: Thursday, January 18, 2024
TIME: 2:00 PM – 6:00 PM

Join us for our January Chapter Meeting!

Summary & Learning Objectives

David Jackson will be discussing the strategy and planning behind Kwik Trip’s loyalty program, its roll-out, and what efforts attributed to its success.

Event Timeline

  • 1:40 - 1:55 PM: IN-PERSON
  • 2:00 - 3:00 PM: IN-PERSON
    Professional Development Presentation
  • 3:00 - 3:15 PM: IN-PERSON
  • *3:15 - 3:30 PM: IN-PERSON & LIVESTREAM
    Business Announcements
  • *3:30 - 4:30 PM: IN-PERSON & LIVESTREAM
    Keynote Presentation
  • 4:30 - 6:00 PM: IN-PERSON
    Social / Dinner


Radisson Green Bay Conference Center
2040 Airport Drive
Green Bay, WI 54313


Jackson, David (Kwik Trip)David Jackson
Director of Digital Marketing & Loyalty | Kwik Trip

David Jackson is a Digital Marketing and Loyalty Director who has overseen social media, loyalty, mobile, and email marketing activities for over 10 years at Kwik Trip Inc. in La Crosse, Wisconsin. Most recently, David spearheaded the development and launch of Kwik Trip’s rewards program which engages over 3 million members across a variety of mobile and digital technologies.

Prior to his work at Kwik Trip, David studied Business and Marketing at the University of Wisconsin Eau Claire.

Professional Development Presentation
Turn Your people Data into Actionable Insights

Presented By: adp-logo


Have you ever considered the worth of your people data? Think of it as an appreciating asset that continually creates value for various stakeholders within your organization. So long as it has kept up to date, people data can influence the direction of your business, address workplace challenges and drive needed improvements along the way. Yet, too often, this potential lies dormant within the data itself. To unlock it, you need a reliable people analytics strategy & capability that can turn raw data into insights that inspire change. You may be able to improve processes, avoid errors and proactively mitigate risk as a result.

Whether you have already established a people analytics capability or are at the beginning of your journey, this session can help you tap into the potential of your people data. The session will walk you through ADP’s People Analytics Maturity Model (PAMM) and a methodology for transforming your data into actionable insights that will help improve your organizational outcomes.

Learning Objectives

Whether your company is looking to acquire, weighing its options, or preparing to sell, the finance professionals participating in this session will:

  • Define people analytics and understand the business case for people analytics for finance executives.
  • Review ADP’s People Analytics Maturity Model (PAMM) and examples of analytics that finance should care about at each level of the model.
  • Review a methodology and steps for transforming your people data into actionable insights to improve business outcomes.
  • Provide examples and leading practices of people analytics from industry.
  • Suggest actionable take aways that finance can use to partner with HR and mature their organization’s people analytics initiatives.


Collins, Rachele (ADP)Rachele Collins, PhD
Strategic Advisory Services and Business Transformation Practices | ADP


Rachele provides strategy, insights and leading practices to clients related to human capital management and payroll. She possesses 20+ years of experience in advisory, benchmarking and research in process management, knowledge management, finance, and human capital management. Rachele has managed multi-client benchmarking projects on recruiting, talent management, HR shared services, employee engagement, leadership development, strategic workforce planning, and knowledge management. She holds an MBA with a concentration in finance and a Ph.D. in human resource development from Texas A&M University, College Station. Rachele was published in Paytech, AFP Online, CFO, and is a regular contributor to ADP Spark blog.

CPE Credit

Professional Development Presentation = 1 credit
Keynote Presentation = 1 credit

Questions, Cancellations, and Questions?

Michelle Weiss
Register and send cancellations by 1/11/24.

Register Now


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